En Marketing, la proposition de valeur est ce qui positionne ton Produit sur son marché.
Ça doit toujours répondre à un Problème DUR
Exemples
Proposition de valeur de Trip assistant :
Let’s win customers not just on price, but on experience.
Trip Assistant (TA) is a game-changer. TA empowers travellers with automated, timely and clear communication, making every journey smoother and more enjoyable, directly boosting the satisfaction and loyalty, leading to a higher Net Promoter Score (NPS) – the benchmark for customer advocacy. TA: the secret weapon to stand out in a crowded sky.