C’est un framework Marketing pour comprendre comment toucher ton audience et Mettre ton message en face des bonnes personnes
A.C.T Framework
Here are two crucial points:
- Your Story is your Marketing strategy.
- How you express it matters and makes the difference between “meh” and “MRR.”
Ultimately, it’s all about knowing your audience, what language and messages resonate with them, and the tactics, triggers, and touchpoints that move them to action.
To do this quickly and efficiently, I developed a framework called A.C.T., which can help you cut to the chase and save thousands on useless, wasted marketing exercises.
The A.C.T. framework boils down the three main components:
- Audience
- Communication
- Touchpoints
A = Audience segment
Who are you speaking to?
The first part of figuring out what to say is knowing who you’re saying it to.
Who is your ideal customer? What do they want/need/use when seeking the transformation you can offer? What do they search for when looking for what you provide? What habits, behaviors, goals, or defining aspects draw them to your product?
C = Communication
What are you trying to say?
This is all about the what and how of speaking to your audience. You’ve got to use the language and format that will resonate with them.
Speak like they speak.
What aspirations or motivations can you communicate that connect with their tastebuds — and wallets?
T = Touchpoints
Where should you share your message?
This is all about the how. You know who you’re speaking to (A) and what you’re trying to say (C ). Now, it’s time to design the touchpoints and triggers that move them to action.
This includes things like your website, social media accounts, and email campaigns. The idea is to use this juice to identify the funnels and tactics that are most efficient and that deliver the best ROI.
People often get this wrong. Sometimes, all you need is a simple sign-up waiting list; other times, it’s more strategic, like access to a private WhatsApp group, or something more involved, like a detailed funnel and immersive story.
Example
For example, let’s say you’re launching a new non-alcoholic beer. Here’s a quick look at how you’d put A.C.T. into action.
A: Using traditional demographics like age, gender, or geography doesn’t really tell you much, as NA beer transcends all of those basic markers. Instead, consider their behaviors: they love drinking beer, but they don’t love the impact of alcohol on their health and productivity. They also want to enjoy an adult-style beverage when kicking back or going out socially.
C: From a messaging standpoint, you’ll want to let the audience know that your beverage delivers the closest thing to beer there is: it’s artisanally crafted with high-quality ingredients, and its cool packaging rivals even the hippest IPAs. Best of all, it’s low-calorie and no hangover.
T: Not drinking alcohol but still having fun is a lifestyle thing, so Instagram and TikTok are perfect channels.
If you’d like help visualizing this, you can download a free A.C.T. Map or give my A.C.T. AI tool a spin.
As you can see, A.C.T. helps you figure this out:
What are the experiences or touchpoints that can drive traction?
Source: Author
For some, it’s the perfect sign-up form with a well-thought-out Tweet thread that goes viral. For others, it’s a polished story of how your product creates a shift and transforms someone’s life. Or it might be about hosting the perfect event that clearly demonstrates how your product helps people reach a better version of themselves.
Source: https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef
Liens : Sell Like Crazy Proposition de valeur