1000 Fans
https://kk.org/thetechnium/1000-true-fans/
Here’s how the math works. You need to meet two criteria.
First, you have to create enough each year that you can earn, on average, $100 profit from each true fan. That is easier to do in some arts and businesses than others, but it is a good creative challenge in every area because it is always easier and better to give your existing customers more, than it is to find new fans.
Second, you must have a direct relationship with your fans. That is, they must pay you directly. You get to keep all of their support, unlike the small percent of their fees you might get from a music label, publisher, studio, retailer, or other intermediate. If you keep the full 100,000 per year. That’s a living for most folks.
100 ultra-fans
I believe that creators need to amass only 100 True Fans—not 1,000—paying them 100. Today, creators can effectively make more money off fewer fans.
Here’s how it works: A creator can cultivate a large, free audience on horizontal social platforms or through an email list. He or she can then convert some of those users to patrons and subscribers. The creator can then leverage some of those buyers to higher-value purchases, such as extra content, exclusive access, or direct interaction with the creator.
People are willing to pay more for exclusive, ROI-positive services that are constructive in their lives, whether it’s related to health, finances, education, or work. In the offline world, people are accustomed to hiring experts across verticals (think interior designers, organizational consultants, public speaking coaches, executive coaches, and SAT tutors) and are willing to pay premium prices for the promise of measurable improvement and results. Now that mindset is filtering into our digital lives, as well.
- Premium content ans community that has no close substitutes
Frequently, premium content and community are bundled together to enhance the student experience by providing valuable social reinforcement and support.
- Delivering tangible value ans results
While the US podcasting industry is still modestly monetized through advertising, the flourishing ecosystem of paid meditation and audio wellness apps like Headspace, Calm, and Aaptiv—all of which charge subscribers directly—indicate that users are willing to pay for content that tangibly affects their well-being.
- Accountability
The more a student pays up front, the more invested he or she is in achieving the desired outcome. Higher-priced creators don’t only offer more or better content, they also motivate and incentivize students to get what they paid for. ⇒ Piège des coûts irrécupérables
- Acces, recogniition and status
It’s worth noting that limited access and recognition are unscalable, to some extent: people are, by definition, paying high amounts to gain exclusive access or to elevate their status above other users.
The key to monetizing at $1,000 per fan, per year is tailored offerings priced at tiered levels. A creator might have a broad follower base on free social platforms, convert some of those followers to one-time purchasers or patrons, then uplevel some of those users to high-paying super-fans. For founders and operators, that means building products that align monetization with the end user value.
The 100 True Fans concept isn’t for everyone, nor is 1,000 True Fans. Creators that have larger, more diffuse audiences with weaker allegiance or engagement are likely better off monetizing through sponsorships or branded products. For many, that path will be more lucrative—and require less heavy lifting—than designing the sort of high-value, personalized program 100 True Fans demand.
Rather than viewing one’s fans as a uniform group, the 100 True Fans model calls on creators to distinguish between various subsegments based on affinity and willingness to pay. The relationship super-fans have with creators is different from regular fans: they become disciples, protégés, co-learners, and co-creators. As such, they require a whole new set of tools and platforms.
Lien : Crée une tribu Créer une offre de vente haut de gamme
Source : https://notes.eliottmeunier.com/3+GARDEN/Notes/100+True+Fans